Meet Jude.

 Video | Digital   |  Fashion/Beauty

I’m an award-winning Creative Marketing and Brand Director who breathes life into digital and multimedia experiences by researching and developing sound insights, employing thoughtful strategy and deploying targeted creative marketing efforts in beauty, fashion, CPG and tech. 

Throughout my career I’ve succeeded through developing and positioning brands through data-driven marketing and emotional storytelling across multiple channels, and have developed and lead high-performing teams to produce exemplary results in collaborative workplaces. 

Below, you’ll get a (very) partial sample of work, and for a look at strategy and presentation work, this supplement is for you.

Video

A short film about the fight against big energy created with Laura Jean Shannon (Iron Man, Jungle Book) and Culprit Creative.

An animated, immersive experience into the heart of SolarCity's vision of a better tomorrow.

Leading people through the consumer funnel, we developed content that informs potential consumers of what to expect every step of the way.

Discover the ways that energy effects your everyday life, and why it makes sense to switch to solar.

Explaining in layman's terms how to make the grid a more resilient, reliable and cleaner system for everyone. 

A four-part video series to introduce a new beauty product from La Prairie on a global scale. See the whole series on my Vimeo channel.

Part Four of the the monthly tease to reveal.

Providing clean energy to the places that need it most.

More P&G content, part of a 16-piece, two-month sprint.

One of many new pieces of content developed for the P&G rebrand.

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Digital

This experience uses parallax, video, HTML5 and responsive-adaptive technologies to transport the audience to the top of the Swiss Alps. The campaign had a bounce rate of only 8.7% with an average time spend on visit of 5:41 and an average pages per visit of 7.6.

Everyday Resolutions was an extension of the new brand positioning and garnered a 308% increase in followers on Facebook for P&G, allowing people who tell us the resolutions they would make to make little changes their life to make it just a bit better - everyday.

Making Stuart Weitzman a bit sassier.

Working on Comedy Central's digital experiences was not only fun, but this iteration of the app was the #1 download in the iTunes store.

A responsive website and personalized platform optimized for desktops, tablets and mobile devices that saw a 46% rise in MSG gameflow and events with no paid advertising.

The La Prairie online advertising had a click-through rate over 3x the norm, driving demand and interest in a new generation of customers. The social campaign was highly commented shared and liked, accruing over 150,000 earned impressions.

Rebranding a Fortune 20 company like P&G was a meticulous process that re-identified the consumer and the development of content pertinent to them.

Part of a massive strategic rebrand of the JM Smucker Co. and their family of brands from strategy to concepting, and developing apps and digital experiences.

It's a meticulous process to get the perfect bean to your cup in the morning. This dynamic web experience took the user on the journey of the bean from tree to cup.

Using AR at POS, we were able to sell products across categories by giving the user options to buy within the P&G family of brands.

A World Cup experience with Univision and Coca-Cola. Social, web and experiential elements that ended up being significantly less than we intended.

A World Cup experience with Univision and Coca-Cola. Social, web and experiential elements that ended up being significantly less than we intended.

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Fashion and Beauty

Global digital branding for La Prairie - one of the luxurious skincare lines available. 

Rebranding Talbots and what it means to be Red.

Part of making the most successful Mother's Day in history. Concept,, co-creative direction.

Campaign that supported the most successful sales summer for BB&W. Concept, photoshoot, copy, co-creative direction.

Global digital branding for La Prairie - one of the luxurious skincare lines available. 

High-end beauty look-book. 

Part of the Cravings campaign that explored a partnership with Intimate Brands. Concept, photoshoot, co-creative direction.

I was lucky enough to play a role in a massive social effort when Marc Jacobs launched a new social campaign. 

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