Creative Director | Digital, MArketing, Content, UX, Strategy
firstname.lastname@example.org | 415.530.6314
Creative Director, Campaign and Marketing
Consulting, Freelance | January 2007 - Present
Creative and marketing consultant: marketing, strategy and execution; brand and content development.
Executive Creative Director / Marketing, Product, Strategy, Consumer Experience
February 2018 - December 2018 | Beijing
Planned and lead the strategy and execution for a global product launch for an entertainment and education platform that included a full production of an original web series, marketing strategy and execution from identity to analysis, and a ground-up product build that included dynamic account functionality and ecommerce experience. Additionally, I contributed to scripting the series production, performed copywriting duties, planned analytics, and acted as CMO through the groundwork brand development.
Group Creative Director, Marketing, Brand, Campaign
November 2014 - August 2016 | San Francisco, CA
Lead copywriting, design, video, motion graphics and concepting efforts to evangelize the company vision across all media points to drive new business. Hired and developed a team of 26 cross-disciplinary talent to create marketing campaigns and content to advocate for an engaging brand identity.
Lead Creative Copy and Content Developer
May 2013 - June 2014 | New York, NY
BRAND ROSTER: La Prairie, Comedy Central, HBO, MSG, Marc Jacobs, Scottrade
From strategy to execution, I lead dynamic content creation for a diverse roster of clients as well as new business. Creative Copy Director, Marketing and Advertising
Creative Copy Director, Marketing and Advertising
POSSIBLE | June 2009 - January 2013 | Cincinnati, OH / New York, NY
BRAND ROSTER: P&G and their umbrella (AOR), J.M. Smucker and their umbrella (AOR)
During my time at POSSIBLE, I lead the rebrand of two Fortune 50 companies in addition to campaign work on their products, creating campaign, digital and dynamic content.
Creative Copy Supervisor
Talbots, Inc. | September 2007 – December 2008 | Boston, MA
Rebrand of the company; Marketing, Stores, Digital
Bath & Body Works / Victoria’s Secret | July 2003 – September 2007 | Columbus, OH / New York, NY
Creative Copy Supervisor
Concepted and executed monthly/seasonal integrated campaigns and executed them across three unique store concepts: Core, Flagship, and C.O. Bigelow.
Gerbig, Snell/Weisheimer and Associates | May 2001 - June 2003 | Columbus, OH
MC2 Interactive | April 2000 - May 2001 | Columbus, OH
BRAND ROSTER: Honda, Lane Bryant, Haworth Furniture
– 3 W3
– 1 Effie
– 2 Webby
– Little Black Book write-up