This experience uses parallax, video, HTML5 and responsive-adaptive technologies to transport the audience to the top of the Swiss Alps. The campaign had a bounce rate of only 8.7% with an average time spend on visit of 5:41 and an average pages per visit of 7.6.
Everyday Resolutions was an extension of the new brand positioning and garnered a 308% increase in followers on Facebook for P&G, allowing people who tell us the resolutions they would make to make little changes their life to make it just a bit better - everyday.
Making Stuart Weitzman a bit sassier.
Working on Comedy Central's digital experiences was not only fun, but this iteration of the app was the #1 download in the iTunes store.
A responsive website and personalized platform optimized for desktops, tablets and mobile devices that saw a 46% rise in MSG gameflow and events with no paid advertising.
The La Prairie online advertising had a click-through rate over 3x the norm, driving demand and interest in a new generation of customers. The social campaign was highly commented shared and liked, accruing over 150,000 earned impressions.
Rebranding a Fortune 20 company like P&G was a meticulous process that re-identified the consumer and the development of content pertinent to them.
Part of a massive strategic rebrand of the JM Smucker Co. and their family of brands from strategy to concepting, and developing apps and digital experiences.
It's a meticulous process to get the perfect bean to your cup in the morning. This dynamic web experience took the user on the journey of the bean from tree to cup.
Using AR at POS, we were able to sell products across categories by giving the user options to buy within the P&G family of brands.
A World Cup experience with Univision and Coca-Cola. Social, web and experiential elements that ended up being significantly less than we intended.
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