Group Creative Director
Led a full website overhaul, transforming a static catalog into a dynamic, conversion-driven platform. Key additions included “Where to Buy” functionality, an interactive brand timeline, and a design-forward studio gallery. Also delivered a digital playbook to guide content, UX, and brand governance.
Liberty Hardware
As Group Creative Director, I orchestrated the complete digital transformation of Liberty Hardware, managing the project from inception to execution; actively participated in all aspects of the transition, ensuring that every product, from pulls to hinges and décor available at major retailers like Lowe's and Home Depot, reflected the enhanced brand presence.
As Group Creative Director, I orchestrated the complete digital transformation of Liberty Hardware, managing the project from inception to execution; actively participated in all aspects of the transition, ensuring that every product, from pulls to hinges and décor available at major retailers like Lowe's and Home Depot, reflected the enhanced brand presence.
As Group Creative Director, I orchestrated the complete digital transformation of Liberty Hardware, managing the project from inception to execution; actively participated in all aspects of the transition, ensuring that every product, from pulls to hinges and décor available at major retailers like Lowe's and Home Depot, reflected the enhanced brand presence.
As Group Creative Director, I orchestrated the complete digital transformation of Liberty Hardware, managing the project from inception to execution; actively participated in all aspects of the transition, ensuring that every product, from pulls to hinges and décor available at major retailers like Lowe's and Home Depot, reflected the enhanced brand presence.