Creative Director / Copywriter
Redesigned the brand’s digital experience from the ground up—centered around “A Bean’s Journey,” a narrative-led scroll that traced the bean’s transformation from tropical soil to morning ritual. Balanced rich storytelling with seamless UX to elevate product perception and deepen consumer connection.
Millstone
Millstone coffee re-launch (Story of the Bean)
Millstone coffee re-launch (Story of the Bean)
Millstone coffee re-launch (Story of the Bean)
Millstone coffee re-launch (Story of the Bean)
Millstone coffee re-launch (Story of the Bean)
Millstone coffee re-launch (Story of the Bean)
Millstone coffee re-launch (Story of the Bean)
Millstone coffee re-launch (Story of the Bean)
Millstone coffee re-launch (Story of the Bean)