Creative Director / Copywriter
Drove the digital evolution of P&G’s brand ecosystem — launching Everyday Solutions and Have You Tried This Yet?, two flagship platforms that redefined how millions of families interacted with the world’s biggest CPG brands. Insight-led. Content-powered. Built for discovery and loyalty.
Procter & Gamble
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Soup-to-nuts brand identity, concept, content planning and execution.
Product launch
Product launch
Product launch
The only Vicks work I managed to find.
