Group Creative Director
Drove brand transformation and creative leadership for SolarCity, leading all marketing verticals during a period of rapid growth and acquisition by Tesla. Oversaw integrated campaigns across web, video, social, and field marketing—cutting external costs by 75% while increasing consumer solar adoption by 31%. Unified messaging across teams, product lines, and partnerships to turn purpose into action.
SolarCity
As Group Creative Director, I led SolarCity's marketing strategies to amplify the company’s vision and drive market expansion, resulting in new business growth across consumer and commercial sectors.
As Group Creative Director, I led SolarCity's marketing strategies to amplify the company’s vision and drive market expansion, resulting in new business growth across consumer and commercial sectors.
As Group Creative Director, I led SolarCity's marketing strategies to amplify the company’s vision and drive market expansion, resulting in new business growth across consumer and commercial sectors.
As Group Creative Director, I led SolarCity's marketing strategies to amplify the company’s vision and drive market expansion, resulting in new business growth across consumer and commercial sectors.
As Group Creative Director, I led SolarCity's marketing strategies to amplify the company’s vision and drive market expansion, resulting in new business growth across consumer and commercial sectors.
As Group Creative Director, I led SolarCity's marketing strategies to amplify the company’s vision and drive market expansion, resulting in new business growth across consumer and commercial sectors.