Jude is a conceptual Group Creative Director with over 25 years of experience in digital marketing, content creation, production, and product development, and he is passionate about delivering engaging and impactful stories across multiple channels and categories.
As a creative leader, Jude oversees the development and execution of content strategies and campaigns that drive brand awareness, loyalty, and growth. He also mentors and manages high-performing teams and fosters a collaborative and innovative work environment. Jude has a proven track record of creating award-winning and data-driven content that resonates with diverse audiences and meets business objectives.
WORK HISTORY
CREATIVE DIRECTOR / COPYWRITER
Freelance
January 2019 - Present
Capabilities: creative direction, campaign concepting, marketing, strategy and execution, brand and content development,
copywriting, video scripting, video direction, voiceover direction, UX.
Sample Brand Roster: Rocket, Victoria’s Secret, Facebook, Keurig, La Aurora
GROUP CREATIVE DIRECTOR
Pace Communications
August 2021 - October 2023 | Durham, N.C.
Duties: Directed art and copy tones and styles, and worked them from strategy and concept, through development and execution.
Select Brand Roster: 7-Eleven, Honda/Acura, AAA, Liberty Hardware
GROUP CREATIVE DIRECTOR
mandarin9
December 2018 - February 2019 | Beijing, CN (Contract)
Duties: Planned and led the strategy and execution for the global product launch of an entertainment and education
platform that included a full production of an original web series, marketing strategy and execution from identity to analysis, and a
ground-up product build that included dynamic account functionality and e-commerce experience in both B2B and B2C engagements.
GROUP CREATIVE DIRECTOR
Tesla (SolarCity)
November 2014 - August 2016 | San Francisco, CA
Duties: As Creative Director for SolarCity (the environmental arm of Tesla), I led marketing efforts to evangelize the company vision to drive new
business across both B2C and B2B. I hired and developed a cross-disciplinary team of 25 direct reports, whole reducing agency cost,
and created marketing campaigns and content to support all internal business channels.
LEAD, CREATIVE COPY AND CONTENT
Isobar
May 2013 - June 2014 | New York, NY
Select Brand Roster: La Prairie, Comedy Central, HBO, MSG, Marc Jacobs, Scottrade
CREATIVE COPY DIRECTOR
POSSIBLE
June 2009 - January 2013 | Cincinnati, OH
Duties: Co-led the rebrand of two blue chip CPG companies in addition to campaign work on their products.
Select Brand Roster: P&G brand and products (AOR), J.M. Smucker and products (AOR)
CREATIVE COPY SUPERVISOR
Talbots
Sept 2007 – Dec 2008 | Boston, MA
COPY SUPERVISOR (Marketing)
Bath & Body Works
July 2003 – Sept 2007 | Columbus, OH / New York, NY
SR. COPYWRITER
Gerbig, Snell/Weisheimer and Associates
May 2001 - June 2003 | Columbus, OH
COPYWRITER
MC2 Interactive
April 2000 - May 2001 | Columbus, OH
Brand Roster: Honda, Lane Bryant, Haworth Furniture
Select Awards:
3 W3, 1 Effie, 2 Webby
Little Black Book Write-up
Education:
Indiana University (Bloomington, IN)